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Privacy policy

BSH Home Appliances Limited ("We"/“Our”/“Us”) are committed to protecting and respecting your privacy.

This policy (together with Our terms of use and any other documents referred to on it) sets out the basis on which any personal data We collect from you, or that you provide to Us, will be processed by Us. Please read the following carefully to understand Our views and practices regarding your personal data and how We will treat it.

For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is BSH Home Appliances Limited of Grand Union House, Old Wolverton Road, Wolverton, Milton Keynes, MK12 5PT, United Kingdom.

The e-mail address for Our Data Protection Officer is

Information we may collect about you

We may collect and process the following data about you:

a) Information that you provide by filling in forms on (“Our Site”). This includes information provided at the time of registering to use Our Site, subscribing to Our service, posting material, or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by Bosch, and when you report a problem with Our Site.

b) If you contact Us, We may keep a record of that correspondence.

c) We may also ask you to complete surveys that We use for research purposes, although you do not have to respond to them.

d) Details of transactions you carry out through Our Site and of the fulfilment of your orders.

e) Details of your visits to Our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for Our own billing purposes or otherwise and the resources that you access.

f) Information about you and of Our products that you have purchased for product registration purposes.

g) Information that you provide to Us in relation to product reviews that you submit to Our Site.

IP addresses and cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.


One of the cookies We use is essential for parts of the site to operate and has already been set (see ‘Essential site cookie’ below). You may delete and block all cookies from Our Site, but parts of Our Site will not work and may be unable to access certain parts of Our Site.


Essential site cookie




Our website is hosted on an industry-standard Microsoft webserver, which issues a default cookie called asp.net_sessionid. This cookie expires after you have left our website.

More information

Visit the Microsoft website


Dealer locator address search




This cookie stores any postcode or town/city used when searching our dealer locator. This presets the locator with your previous entry. This cookie expires after 1 month.


Content Management System cookie




This cookie is set by our Content Management System (BSH Nectar) on a small number of browsers, upon arrival to the Bosch site. It is used to serve the best version of our website for your browser and device. This cookie is deleted when a user closes their browser.


Google Analytics







These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

More information

Overview of privacy at Google - click here

To opt out of being tracked by Google Analytics across all websites visit



(Adobe SiteCatalyst)






Omniture provides anonymised statistical information to BSH Home Appliances. Omniture gathers data on behalf of BSH Home Appliances about visits to the BSH Home Appliances group web sites. Omniture uses cookies, log file data and code which is embedded on BSH Home Appliances uses this information to track volume of usage on the web sites and to help improve the services it provides to users.

More information

For information about Omniture cookies click here


Various SAP cookies











We use a SAP based ecommerce system. These cookies are set and used by this system

More information

We are working with the supplier of our content management system and ecommerce system to remove most of these or if they can’t be removed, to find another solution.


Book Online

(Engineer Visit)





These cookies are set by our ‘Book an Engineer’ system to keep track of the appointment slot of choice throughout the booking process


Monetate (User personalisation tool)








The purpose of these cookies is to track users actions within the website and "Allow BSH to try out different website improvements and personalisations and report upon their effectiveness.”


Adobe Test and Target (User personalisation tool)




The purpose of these cookies is to track users actions within the website and "Allow BSH to try out different website improvements and personalisations and report upon their effectiveness.”

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

To opt out of being tracked by Google Analytics across all websites visit

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to Our advertisers. This is statistical data about Our users' browsing actions and patterns, and does not identify any individual.

For the same reason, We may obtain information about your general internet usage by using cookie files which are stored on the hard drive of your computer. The cookies help Us to improve Our Site and to deliver a better and more personalised service. They enable Us:

h) To estimate Our audience size and usage pattern.

i) To store information about your preferences, and so allow Us to customise Our Site according to your individual interests.

j) To speed up your searches.

k) To recognise you when you return to Our Site.

Adobe Test and Target

On this website we use Adobe Test & Target to provide content that is specifically tailored to your interests. We use cookies to gather data regarding your use of the website. Based on the usage, we create usage profiles on a pseudonymous basis using a cookie ID.

We create and store these usage profiles solely in pseudonymized form and do not combine them with your name or any other information such as your email address that may reveal your identity.

We collect usage data and create usage profiles with the help of the Adobe Test & Target service. Adobe Test & Target applies A/B tests. This means that we provide a user of our website with a different version of the original website (e.g. different design and content). The comparison of both websites shows the better version of the website. We exclusively use information which does not allow us to identify you. We have activated IP anonymization on this website so that Adobe Target processes only truncated IP addresses of our website users.

You are entitled to object to the gathering of your usage data and to the creation of such a pseudonymized usage profile (opt-out). You can object to this by using the Adobe opt-out website: If you wish to get more information on the functioning of the cookies and opt-out options in Adobe Target, please see the official documentation supplied by Adobe on the beforementioned website.

The “Buy online” Button

For a selection of our products we not only provide information and purchasing options at conventional retailers, but also provide dynamic links to participating online retailer stores via the “Buy online” button.

What do we track?

We track that the link to the corresponding product web page on the online retailer store was clicked, and whether any purchase was made. We track this using a ‘tracking pixel’ (Conversion Tracking).
This tracking is anonymised and no personally identifiable information is collected. The conversion tracking service is provided by ChannelSight Ltd. Suite 3, Angle sea House, Carysfort Ave, Blackrock, Co. Dublin, Ireland (

What do we do with the collected information?

We use the tracking data to monitor how our website users are using the “Shop online” functionality, as well as for commission calculation with the online retailer store (Affiliate Marketing). The online retailer stores are paying a commission for successful leads (consumer bought the product).

If you do not accept the tracking

If you do not use the “Buy online” button function no tracking takes place in this case. You can visit retailers with an online store via your browser (enter the retailer’s website address directly) or via a search engine. Before using the “Buy online” functionality you are informed about the existence of the tracking procedure.

Informed consent

When using the, “Buy online“ function you consent to the described tracking for the explained purposes. You also consent to the data collection via ChannelSight and via the retailer as well as provision of data to BSH Home Appliances Ltd UK. If you no longer consent to the tracking, please do not use the “Buy online” function.






The data that We collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for Us or for one of Our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to Us is stored on secure servers. Any payment transactions will be encrypted using SSL technology. Where We have given you (or where you have chosen) a password which enables you to access certain parts of Our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although We will do Our best to protect your personal data, We cannot guarantee the security of your data transmitted to Our Site; any transmission is at your own risk. Once We have received your information, We will use strict procedures and security features to try to prevent unauthorised access.


We use information held about you in the following ways:

a) To ensure that content from Our Site is presented in the most effective manner for you and for your computer.

b) To provide you with information, products or services that you request from Us or which We feel may interest you, where you have consented to be contacted for such purposes.

c) To carry out Our obligations arising from any contracts entered into between you and Us.

d) To allow you to participate in interactive features of Our service, when you choose to do so.

e) To notify you about changes to Our service.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and We or they may contact you about these by post or telephone.

If you are an existing customer, We will only contact you by electronic means (e-mail) with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a new customer, and where We permit selected third parties to use your data, We (or they) will contact you by electronic means only if you have consented to this.

If you do not want Us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant boxes situated on the form on which We collect your data (the order form or registration form). Alternatively you can unsubscribe at any time by contacting Us at


You have the right to ask Us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if We intend to use your data for such purposes or if We intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms We use to collect your data. You can also exercise the right at any time by contacting Us at


Our Site may, from time to time, contain links to and from the websites of Our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that We do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet Our costs in providing you with details of the information We hold about you.


Any changes We may make to Our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to, or by e-mail to Our Data Protection Officer at

Alternatively, you can contact Us in writing at:


The Data Protection Officer

BSH Home Appliances Ltd

Grand Union House,

Old Wolverton Road,


Milton Keynes

MK12 5PT.


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